Internal analysis resourcebased model strengths having the advanced technology over the competitors in the. Nokia is going to be one of the most popular mobile communications companies in the industry all over the england, nokia provide high quality of product with average price. External environment analysis swot scanning the environment. It is dominating the software market since then, offering software and hardware products, operating systems, apps and devices, cloud computing, and office software suites. February 2011, nokia and microsoft entered into a strategic alliance and the depth of cooperation. Pest analysis of nokia business teacher disclaimer. The final part of swot analysis for nokia is the threats. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. This pestel analysis was produced by one of our expert business writers, as a learning aid to help you with your studies. Marketing plan swot analysis for nokia strengths weaknesses. Here we are going to illustrate about nokia and its closest competitor apple. Executive summary change means making choices ollipekka kallasvuo, nokia ceo.
The microsoftnokia deal is a winwin situation for both companies. Swot analysis for nokia introduction nokia corporation is one of the worlds largest telecommunications equipment manufacturers. A swot analysis conducts an external and internal scan of nokias business environment, it is an important part of the strategic planning process. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. You can edit this template and create your own diagram. Swot analysis of the nokia corporation 640 words bartleby. Pest analysis of nokia pest analysis identifies the political, economic, social, technological, environmental, and legal factors that of which directly affect a company. Nokia corporation pestel analysis is a strategic tool to analyze the macro environment of the organization. The microsoftnokia strategic alliance page 3 1 reasons of collaboration on february 11th 2011, the worlds largest software company, microsoft and the largest handset company, nokia announced their plans to form a strategic alliance together microsoft corporation february 10, 2011. Microsoft was founded in 1975 and now operates across more than 190 countries. This company has introduced such products, which were able to high speed internet and they provide online gaming and multimedia functions.
Swot analysis of nokia free download as powerpoint presentation. You can view samples of our professional work here. S, w, o, t then the four strategy cells will be constructed which are labeled as. The captain of the ship bill gates and his business partner paul allen founded microsoft in 1975. Essay on swot analysis ms and nokia 2720 words cram. This company has introduced such products, which were able to high speed. This marketing plan is developed in relation to nokia and the main emphasis in this marketing plan is mainly towards analysing the external and internal environment conditions of the company through pestle and swot analysis so that appropriate recommendations for the most efficient marketing strategies can be. Swot analysis is the way of deciding on a successful marketing scheme, we must look at strength, weakness, opportunity and threat. Pdf marketing plan swot analysis for nokia strengths. Nokia swot analysis strengths strong brand image is nokias core asset. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document.
Largest distributor of mobile phones in the industry. Nokia corporation swot analysis weighted swot matrix. Political factors politicallegal environment are usually considered as one because they are enforced by the nations government. It will provide an overview that will elaborate discussion around the companys strategy and situation. A swot analysis evaluates the internal strengths and weaknesses, and the external opportunities and threats in an organizations environment. Jul 05, 2019 nokia has been promoting the farm and its new products on social network such as facebook and twitter and provide customers with ongoing promotional activities that the company has produced. Strategic analysis of nokia corporation the writepass journal. Desain produkproduk nokia sangat baik dan diunggulkan. Pdf a swot analysis evaluates the internal strengths and weaknesses, and the external opportunities and threats in an organizations environment. This analysis can be used to evaluate the position of their business. Sep 22, 2014 after discussing the internal factors of swot analysis of nokia, lets shift our focus towards external factors. Following microsoftnokia deal, we do a swot analysis of nokia to get a proper analytic view of nokias strengths, weaknesses, opportunities and threats. Nokia case study assignment help home nokia case study.
Nokia lost a lot of market share to samsung since the introduction of android. It is dominating the software market since then, offering software and hardware products, operating systems, apps and devices, cloud computing, and office software suites satya nadella is currently in charge of microsoft corporation. The company continues to strengthen its brand equity through various marketing campaigns. Sebelum masuk ke contoh analisis swot, mungkin di antara anda sudah tidak asing lagi dengan metode analisis bisnis yang satu ini, yaitu analisis swot. Opportunities to expand the range of products and their prices. Price sensitive market low cost phones made by china are a serious threat to nokia and also the android phones are coming which are at a cheaper rate than nokia swot analysis, 2014. Apr 24, 2016 nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. Pest analysis on nokia december 2nd, 2010 nokia is engaged in the manufacturing of mobile devices and in converging internet and communications industries, with over 123,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of eur 41 billion and operating profit of 1.
Analysis of nokias corporate, business, and marketing. Nokia city lens can discover all cities have to offer around the user, just by looking through camera display. Nokia failed to read the emotion of consumers on smartphone and was late to introduce this. The microsoftnokia strategic alliance page 3 1 reasons of collaboration on february 11th 2011, the worlds largest software company, microsoft and the largest handset company, nokia announced their plans to form a strategic alliance together. Executive summary change means making choices olli. Risto siilasmaa chairman rajeev suri president and ceo timo ihamuotila cfo products. The swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Summary nokia nseries, products of nokia company, are built with the technology, mainly for communication and entertainment. The company is well known for the manufacture of telecommunication products along with converging the communication industry and internet industries. Swot stand for strength, weakness, opportunity and threat. This report will show some analysis of nokia nseries, including, macro environment, competitive situation, company, and swot analysis. Swot analysis of nokia microsoft swot analysis examples. Those revenues actually represent something of a turnaround for the company. Analysis of nokias corporate, business, and marketing strategies.
Nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. Swot analysis of nokia nokia swot analysis and relaunch. Nokia has established a website to help consumers read about the features articles, and help them to acquire knowledge about nokia products. Before making any change the company should discuss the matter under consideration with stakeholders, collect information, analyze factors for change and then make decision after taking careful consideration of these factors. Apart from being the maker of windows os, it is a well known and leading cloud player. Swot analysis of nokia introduction nokia was founded in 1865, is headquartered in finland, mainly engaged in the production of mobile communication products multinational, is the worlds third largest mobile phone manufacturer. Nokias brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by interbrand in 2009, and was the only mobile phone manufacturer in. Scribd is the worlds largest social reading and publishing site. Efas and ifas for apple swot analysis of external and internal factors of apple strategic management final questions prepare a strategic plan nokia strategic challenges faces apple internalexternal selection strategic management in dynamic environments. Over the past 150 years, nokia has evolved from a small paper mill in southwestern finland to a global telecommunications leader connecting over 1. Nov 10, 2010 saya akan memberikan salah satu contoh swot di perusahaan handphone nokia strenght kekuatan yang terdapat pada perusahaan nokia 1. External and internal environmental analysis for nokia. Pest analysis of nokia nokia corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. Is represented in about 50 countries, which makes the market share of the company equal to 31% in the global market.
Swot analysis will also provide a priority list of problem to be solved. Swot analysis of nokia editable swot diagram template on. Swot analysis is a tool used for strate gic planning and strategic management in organiz ations. Contoh analisis swot perusahaan handphone nokia ariefrahmanakt. See appendices 2 here strength and weakness is measured as internal factors. According to hollensen 2010,evaluating the key strengths and weaknesses of nokias existing marketing strategy, the swot analysis will help identify more suitable ways for the company to follow and highlight areas which could make a marketing process more effective. Nokia case study nokia assignment help strategic analysis. Microsoft swot analysis 2019 swot analysis of microsoft. Besides, lumia windows phone 8 smartphone comes with fullversions of microsoft office, outlook and internet explorer 10. Mar 30, 2020 swot and pestel analysis of nokia in my earlier post i gave a detailed discussion of nokia s management, marketing, production, company profile and corporates social responsibility. External environment analysis of nokia n series 2063 words 9 pages. You can also do a weighted swot analysis of the rise and fall of nokia hbr case study. The rise and fall of nokia 10 steps case study analysis.
The strenghts, weakneses, oportunities and threats swot related to nokia company. An investigation into nokia microsoft strategic alliance. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Strengths nokia corporation has the strong research and development centers in 16 countries and employs approximately 37020 personnel, nearly 30% of total workforce of the nokia siemens. In this paper i will discuss about the swot and pestel analysis of nokia. Swot analysis of nokia presented by madhusudan sharma mba 3rd sem. Strong competition from other smartphone companies will make it hard for nokia to maintain and expand their market share. Oct 28, 2015 nokias problems and struggles are clearly exposed by its financial numbers. Nov 26, 2011 pest analysis of nokia nokia corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. Nokia has disrupted into various industries before becoming a telecommunications giant from making rubber boots, car tyres, generated electricity, even manufactured tvs. Jan 31, 2019 the swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Dec 08, 2012 nokia also made analysis of its stakeholders. The study finds that nokia basically faced severe competition after 2007 when apple along with samsung came with touch screen smartphone.
Nokia pestle analysis, swot analysis, five forces, marketing. Nokia has the largest distribution of cell phones around the globe. Environmental factors internal to the firm usually can be classified as strengths s, or weaknesses w, and those external to the firm can be classified as opportunities o or threats t. The phases included in change management process are preparing for change. Swot and pestel analysis of nokia in my earlier post i gave a detailed discussion of nokia s management, marketing, production, company profile and corporates social responsibility.
T analysis swot analysis is also another way of deciding on a successful marketing scheme, we must look at strength, weakness, opportunity and threat. The company is well known for the manufacture of telecommunication products along with converging the communication industry and. Mobile phones, multimedia, enterprise solutions, and networks. Nokias marketing strategy analysis and recommondations. Swot matrix contains nine cells in which four are key factor cells, four strategy cells and one blank cell. Changing preferences the customer choices are shifting and has become more complex. Different strategic model like swot, five forces, pestel and other model have been used to critically analyze the issue. This is not an example of the work produced by our essay writing service. Step 5 porter 5 forces strategic analysis of industry analysis the rise and fall of nokia in our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. The deal possesses great opportunity if both utilize resources in a proper way.
Swot matrix for nokia corporation is provided in the above figure. The swot of nokia discusses the strengths, weaknesses, opportunities and threats of nokia which is one of the leading mobile handset manufacturer in the industry. Metode ini memang cukup populer untuk di gunakan, karena dengan penjelasan yang simple kita dapat menilai suatu perusahaan secara keseluruhan dengan akurat. The company has four main business functions or segments. Lowcost threats by china mobile companies and others can cause big problems. First of all, the four key factor cells are completed which are labeled as.
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